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“DAI played an integral role in the development of our strategic brand planning process for Starbucks Asia Pacific. His broad knowledge of the retail, service and consumer goods industries made him an excellent resource for helping us to craft a process that reflected our business and the evolving marketing landscape. DAI has a great deal of industry knowledge about the way leading brands are building their data/analytics capabilities and an in-depth understanding of consumers' digital behavior. This made him an effective contributor not only to our planning process but also the strategic content of our plans.
If you are seeking a strategic partner to help evolve and sharpen your marketing plans, I highly recommend that you connect with DAI.” Michele Waits Vice President, Marketing “I had the pleasure of working with DAI on a number of key business transformation and digital innovation initiatives. Throughout our collaboration, DAI leveraged his strong ability to extract valuable insights from a field of complex data, factoring in the local nuances of multiple diverse markets whilst staying true to the end goal of achieving a holistic brand voice.
During our journey, DAI was able to apply a deft balance of strategic thinking and practical industry know-how to transform findings into practical, customer-centric next steps. He is an active listener, empathetic partner and forward-thinking professional with rich experience in business planning, analytics, CRM and digital. I would welcome the opportunity to work with DAI again!” Thais Tsui APAC Director, Digital Marketing & Loyalty |
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“Having seen DAI work as the principal pacesetter and team galvanizer on complex multi-agency lead generation / digital innovation projects, I can certainly say that DAI has the intellectual and emotional skill sets to take on tough challenges and see them through to success. He showed huge capacity in his ability to absorb new concepts and money flows, as well as challenge us all in ways we had not considered - every time from the customer point of view.
If you’re looking for someone customer-centric and bursting with IQ/EQ capability, then DAI is someone you should consider having part of your team.” Allan Traicoff Global Downstream Commercial & Channel Lead |
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“I really enjoyed working with DAI and our partnership. DAI and his team has truly transformed and formalised our digital and data analytics practice from scratch. Through our collaboration, the team established strategic social and digital pillars, measurement framework and mechanisms, and more importantly made sense of our data and insights to form business actions and performance.”
Amy Teo APAC Sourcing Lead |